MUMBAI: YesMadam, a home salon service provider did a campaign with Shraddha Kapoor. It saw Delhi coloured with the dialogue “Har Expert, Salon Expert Nahi Hota”. What started from a viral Delhi Metro argument reached Twitter to become the number one trend and ended up in a rap musician’s music studio said the company.
Building on the campaign, YesMadam has now launched the second phase, which again features their brand ambassador, Shraddha Kapoor, and actor Shakti Kapoor. They are bringing together a father-daughter duo who are sharing screen space after a very long time it said.
The campaign video starts from Shakti Kapoor’s trademark style, which will take you to his “best actor as a villain” days, and as you are glued to the screen for what’s coming next, Shraddha enters the scene and sets the tone right, emotional. She introduces Shakti to YesMadam, Home Salon, but his doubts are still there until he sits for a spa, which takes him back to the golden days, as he relaxes into his most famous dialogue, “Aaau..”.
The campaign the company said works well as it reflects its commitment to providing beauty and wellness services at home, which you could turn into a leisurely family time. Bringing together the father-daughter duo, the brand aimed to instill the trust factor that the salon professionals partnered with YesMadam are credible and could be trusted for one’s grooming and wellness needs.
Akanksha Vishnoi, co-founder, YesMadam, said, “At YesMadam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father -daughter duo perfectly personified our brand’s promise of trust , expertise, and family-friendly service at affordable prices.”
Mayank Arya, co-founder, CEO YesMadam, said, “Working with Shraddha and Shakti Kapoor has been an incredible experience. Their bond perfectly represents the trust we strive to earn from our customers. Our goal has always been to provide high-quality, transparent, and reliable salon services, and this campaign is another step forward in achieving that vision.”
Shraddha Kapoor said, “Collaborating with YesMadam is special because the agenda is to give back to the society. YesMadam is empowering women across India and to be a part of something that propels young girls’ dreams, making me immensely proud.”
Shakti Kapoor said, “After seeing the care and attention YesMadam brings to their services, I know I can trust them to bring their best foot forward when my daughter calls them for any of their services.”
YesMadam, the bootstrapped startup added that it stands out for its safe, professional, and convenient at-home salon services, emphasising transparent pricing and mono-dose products. With the Kapoor family now on board, the brand strengthens its position as a trusted service across India. As the festive season approaches, YesMadam is set for further growth, expanding its reach and introducing exciting new developments.
YesMadam said that it caught the eyes of the masses when the brand was featured on Sony’s ‘Shark Tank’ Season 3 bagging a deal from four sharks, Aman Gupta, Ritesh Agarwal, Vineeta Singh, and Piyush Bansal that made their presence prominent across locations.
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