MUMBAI: The Appliances business of Godrej & Boyce, which is a part of the Godrej Enterprises Group, has launched an OOH campaign to showcase its new Fully Automatic Front Load Washing Machine.
The campaign aims to raise awareness about this advanced washing machine, which comes equipped with AI technology that senses water, drum balance, foam level and more, optimising the washing experience while conserving resources. This product highlights Godrej’s dedication to blending homegrown expertise, an understanding of Indian consumers and technology.
The OOH campaign is being rolled out across key high-traffic locations in Bangalore and Chennai. The aim is to capture attention with its motorised elements that rotate, making the visual even more captivating and eye-catching for passersby.
Swati Rathi, head of marketing, Godrej Appliances, said, “Brand Godrej has its roots in India’s journey of self-reliance. Ever since inception, at Godrej Appliances, we have endeavored to provide Indian consumers innovation that is designed to solve their specific problems. The same is reflected in our philosophy of ‘Soch Ke Banaya Hai’ or ‘Things Made Thoughtfully.’ With this engaging outdoor campaign, we aim to build on our consumers’ pride in the brand’s deep rooted Indianness and its commitment to innovation and technology.”
This campaign is being executed in collaboration with Madison Outdoor Media Solutions and 3 Scratch Films.
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