New Delhi: Sebamed, a German skincare and baby care brand, is marketed in India by USV Pvt. Ltd. Their products are crafted from high-quality ingredients with pH 5.5 benefits and are recognized globally for their effectiveness, supported by extensive scientific research.
Sebamed has introduced a new campaign dedicated to second-time moms, emphasizing the value of their motherhood experience in selecting the best baby care expert. A touching digital film, created by Sebamed and their agency The Womb, showcases the confidence and calmness of these seasoned mothers. Having faced the challenges of first-time motherhood, they now offer comfort and wisdom to new moms, reassuring them that not every obstacle is as daunting as it appears and encouraging them to fully embrace their journey.
Commenting on this, Karan Goel, VP Marketing- Sebamed, USV Private Ltd said “Every first time mother goes through the anxiety of the unknown that comes with raising a child. While there are enough people around them to give well-meaning advice, who these mothers really trust are the experts like doctors and 2nd time moms who’ve lived through these experiences themselves. ‘Experience is the biggest teacher’ is a gospel truth and when it comes to motherhood, nothing could be truer. Through this film Sebamed celebrates 2nd time moms and their experiences that makes them the real experts of motherhood”.
Dhaval Jadwani, COO, The Womb “Baby care advertising in India has often been wallpaper work, with all ads and brands looking the same, talking the same. It’s often the intimate moment between a mother and baby, close-up of baby skin, lulling music and awe worthy jelly butt of babies that is far from the anxiety and chaos that a 1st time mother feels. Sebamed on the other hand has always held an uncomfortable but honest view to its communication across categories. We decided to take a light-hearted approach to show this innate judgment and expertise of a mother who’s already been through the exhaustive drills of motherhood”
Suyash Khabya, CCO, The Womb, “Don’t we all know mothers who are anxious and stressed with the first child but are cool as cucumbers when raising the second. They act like Pros. They can be advisors on how to raise a child. So we found them to be the perfect brand endorsers when the other brands are focusing on celebs, influencers, doctors or dermatologists. In a heartfelt film, we narrated their story and managed to weave in nuggets which every mother will identify with. We kept the tone playful, warm and for us more than selling Sebamed, it was an ode to the 2nd time mom’s. A simple yet unignorable way of connecting with mom’s.”
Philip Kuncheria- SVP- Sebamed, USV Private Ltd “A first time mom goes through multiple anxious moments while an experienced mom knows that many of the stressful moments can be handled by gentle expert care! In this film, we celebrate the quiet confidence & experience of the moms who choose Baby Sebamed, with our skin solutions that support baby skin’s natural barrier with pH5.5.”
The campaign essentially honors the insights of these experienced mothers, who not only ease the anxieties of first-time moms but also aim to share their trust in Sebamed’s range of baby care products. Known for their pH 5.5 protection, these products offer essential care while preserving the skin’s natural protective barrier.
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