Mumbai: Hosted by the legendary Amitabh Bachchan, Kaun Banega Crorepati (KBC) continues to dominate Indian television with its 16th edition, achieving remarkable viewer engagement. The show holds the title of the most-watched program in its category, boasting an impressive average viewing time of 37.8 minutes (TSV).
In a landscape characterized by fleeting attention spans, KBC’s ability to maintain high engagement levels highlights its enduring appeal and compelling storytelling. The show’s universal charm engages audiences across all age groups and demographics, making it a staple in households nationwide. KBC not only entertains but also serves as a platform for ordinary people to realize their dreams. Contestants’ personal stories resonate deeply with viewers, reflecting the aspirations of millions across India. This emotional connection, paired with the intellectual challenge of the game, keeps audiences captivated week after week.
As it adapts and evolves, KBC reaffirms its status as a groundbreaking television experience, seamlessly blending knowledge, excitement, and the thrill of winning in every episode.
In comparison, other popular shows struggle to match KBC’s engagement, with India’s Best Dancer Season 4 averaging 31.2 TSV and Fear Factor – Khatron Ke Khiladi at 34.3 TSV, underscoring KBC’s significant lead in viewer retention.
Data Source: BARC HSM Urban 15+ (Week 37, 2024)
