Mumbai: OTTplay, an AI-driven recommendation platform and OTT content aggregator, has announced its entry into the innovative in-car entertainment space. Users can now access OTTplay’s content on the newly integrated dashboard of the MG Windsor EV, MG Motors’ latest model.
This feature allows passengers to easily access a variety of streaming platforms directly from the car’s dashboard, similar to using a laptop or tablet. The core of this offering is the OTTplay app, which provides an extensive selection of regional and global content across various genres and languages.
Special OTTplay packages grant users access to 13 premium OTT platforms, all available for subscription on the MG Windsor EV dashboard. Designed with advanced technology, this integration ensures a seamless viewing experience, allowing users to enjoy their favorite shows and movies with intuitive controls and high-definition displays, transforming travel downtime into a relaxing entertainment opportunity.
Commenting on the new collaboration, Avinash Mudaliar, Founder and CEO, OTTplay, said, “With the growing demand for connectivity and seamless entertainment experiences, we are thrilled to be a part of this pioneering feature in MG Motors’ latest car. Our association has ensured the inclusion of key OTT apps for the Indian households across the country, bringing a rich selection of content to our consumers’ fingertips, now making each journey more enjoyable and immersive. In our journey of constantly innovating, we are excited about building new avenues and formats for an entertaining viewing experience.”
The OTTplay app features a vast library of content, including popular web series, movies, documentaries, and regional programs that appeal to a wide audience. Its user-friendly interface and personalized recommendations enhance the in-car entertainment experience.
With three affordable subscription options—Binge, Elite, and Trial Pack—users can choose the best fit for their needs. The Binge pack offers access to 13 OTT platforms for just INR 99/month.
The infotainment system is designed to operate smoothly on the car dashboard, providing an interface similar to that of tablets and laptops. This development reflects OTTplay’s commitment to integrating smart technology and innovation into everyday life, enhancing comfort and entertainment across various viewing formats.
