Mumbai: As the Festival of Lights approaches, Swarovski India’s brand ambassador Ananya Panday stars in a new Diwali campaign introducing a jewelry capsule for this year’s celebration. Four designs from the Idyllia family evoke the patterns of rangoli, that the company said showcase its artistry while celebrating the spirit of the festivities.
In addition to Idyllia jewelry, Ananya wears Millenia, Matrix, Hyperbola, and Swarovski Created Diamonds. An expression of Swarovski’s savoir-faire, each design aims to enhance Panday’s natural radiance and reflects the essence of Diwali.
Panday said, “My journey with Swarovski has been truly remarkable. I am excited to be a part of the latest Diwali campaign – the Idyllia Diwali capsule is stunning, the pink hues and delicate designs will add an elegant touch to the celebrations. Diwali holds a special place in my heart, filled with warmth and joy, and I feel grateful to be part of a campaign that represents my love for the occasion and the Brand.”
Idyllia aims to be an ode to the wonders of the natural world and Swarovski’s infinite creativity. The Diwali capsule features two pendants, a bracelet, and a pair of drop earrings in rose goldtones. Pink and clear pear, round, and baguette cut Swarovski Zirconia in intricate floral motifs mirror the bright and beautiful patterns associated with rangoli.
