MUMBAI: Smytten Pulse, an AI-led consumer research and insights platform, collaborated with Dabur to drive insights. The consumer research solutions driven by the platform enabled Dabur to develop its product and market strategy.
Dabur, a consumer goods company, sought to enhance one of its new product offerings by evaluating consumer feedback in a niche market segment. Collaborating with Smytten Pulse, Dabur reached and evaluated its market via a niche and authentic respondent base leading to data across product, concept, and communication testing, enabling them to make data-driven decisions for their new product line.
Leveraging Smytten, a product discovery and trial platform, Smytten Pulse targetted an audience segment aligning Dabur’s key demographics. Employing the swift and robust technology of Smytten Pulse, the consumer research solutions effectively surveyed, analysed and crafted strategic business recommendations across product usage, its formulation, and the packaging, leading to results. The consumer feedback and the recommendation by the research expert team enabled Dabur to drive marketing strategies for their product line.
Vinay Virwani, CMI Head, Dabur, stated on the partnership, “We piloted with Smytten for getting to a niche TG – which they were able to accurately recruit based on their databank of purchase history. This collaboration with Smytten Pulse gave us rich and sharp insights based on actual behaviour – a sharp contrast to traditional claim-based market research methodologies. Their platform has the unique ability of intent base targeting of consumers which allows for more real-life, authentic responses. Beyond the excellent technology, their focus on driving value through sharp insights has solidified our trust in their capabilities. We look forward to them as a vital partner in our journey to market excellence.”
Siddhartha Nangia, co-founder, Smytten and Smytten Pulse, said, “It’s been a rewarding experience to work with Dabur, a brand that sets the standard in the consumer goods industry. As a trusted partner in the brand’s journey towards market excellence, we look forward to strengthening our partnership, driving innovation, and achieving remarkable success together.”
The methodology offered insights into market gaps, consumer preferences, and product performance. Implementing an agile approach to deliver insights, Smytten Pulse explains that it supported Dabur in making informed decisions in a fiercely competitive market. Smytten Pulse’s strength lies in converging marketing activities on one platform to help brands and marketeers navigate the market with swift, reliable, and cost-effective solutions. The platform provides an extensive range of research solutions, spanning product testing to communication analysis, fostering a comprehensive understanding of consumer behaviours and perceptions.
