PRtainment Media and Communications is excited to announce its new role as the official PR partner for DRRK Foods’ flagship brand, Crown Rice, a leader in the premium rice market. This partnership aims to boost Crown Rice’s visibility across India, increasing awareness of its high-quality offerings, such as 100% premium basmati rice.
To achieve this, PRtainment Media will implement a comprehensive PR strategy that emphasizes Crown Rice’s dedication to providing nutritious and flavorful rice options for health-conscious consumers. The campaign will ensure the brand’s message reaches audiences through both traditional and digital channels.
Speaking on the collaboration, Vikram Marwaha, Joint Managing Director of DRRK Foods Pvt Ltd, said, “We are delighted to collaborate with PRtainment Media, a team that understands our passion for quality and innovation. Their deep understanding of our brand values and commitment to storytelling makes them the ideal partner to help us elevate Crown Rice’s market presence. With their expertise, we are confident that our unique product offerings will reach a broader audience”.
Further commenting on the collaboration, Nidhi Sabbarwal, Director and Co-Founder of PRtainment Media and Communications PL states, ” We are excited to take on the PR mandate for Crown Rice. This collaboration enables us to apply our expertise to highlight Crown Rice’s exceptional offerings. Our strategic approach will boost the brand’s visibility and strengthen its position in the premium rice market. We aim to engage a larger audience, enhancing its market presence while emphasizing its dedication to quality and innovation.
This partnership marks a major milestone for Crown Rice as it aims to reach new heights in the Indian market. PRtainment Media will lead the creation of engaging campaigns that connect with today’s consumers.
