Bata India ropes in Neel Bhattacharya and Trina Saha to create excitement about Pujo shopping
MUMBAI: Bata India’s launch of the new Pujo Glam Collection has been timed for the festive season. The aim is to capture the excitement of Pujo shopping, family get-togethers and Pandal hopping with friends. With almost a century-long presence in India, Bata is focussing on bringing what it calls trending premium styles. Recommended by actors, Neel Bhattacharya and Trina Saha. The latest styles start at Rs. 799. The aim is to allow consumers to celebrate Pujo with a new look everyday!
The campaign featuring Neel Bhattacharya and Trina Saha looks to capture Pujo shopping and the joy of reconnecting with old friends. The actors showcase how Bata’s footwear can elevate any outfit, whether traditional or contemporary.
Deepika Deepti, head marketing, Bata India, said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratise fashion with the latest Pujo Glam Collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”
The Pujo Glam Collection by Bata aims to be the perfect companion for the vibrant festivities of Durga Pujo added the company. As families and friends come together for their annual traditions of pandal hopping, dinners, celebrations, gifting and catch-up with old friends, this collection caters to every occasion. For women, it offers elegant heels that pair with sarees and traditional outfits, to chic flats and trendy sneakers that are perfect for long days of celebrations. The men’s collection features formals like loafers, mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look and sneakers for a trendy look. Bata said that it offers styles, colours and designs at affordable prices to ensure that every individual, regardless of age or personal style, can have access to fashionable footwear that resonates with them.
