India: In a fast-changing advertising landscape, a new digital agency, itch, has emerged with a fresh vision. Founded by three industry veterans, itch aims to make ads feel less like traditional advertisements. Their mission is clear: to create work that sparks curiosity and leaves a lasting impression.
Beyond creativity, itch emphasizes agility and a methodical approach to their work. By refining processes and staying nimble, they ensure their ideas are impactful, not just compelling in meetings. The agency is dedicated to addressing the demand for more meaningful and innovative campaigns that prioritize substance over mere noise.
“Our goal with itch is not just to do different things but to do things differently, we’re at a point where people are saturated with overt messaging, so we’re constantly asking ourselves, how can we deliver a message that doesn’t feel like one? It’s about crafting stories that people want to engage with where the creative work doesn’t scream ‘ad.’” said Naman, co-founder and Creative Director at itch.
“At itch, it’s as much about the people as it is about the brands. We’re building an ecosystem that fosters bold ideas, nurtures talent, and challenges norms. Agility is key in today’s market, where brands seek more than just surface-level marketing, and hence quick adapting becomes essential.” Apoorva, co-founder, who spearheads Growth & Talent at itch, explained how the itch community operates
“Running an agency is a delicate balance between structure and freedom. We wanted to bring a level of process that makes it easier for creativity to thrive, allowing our team to execute bold ideas efficiently and consistently. Our approach is all about making things work smarter, not harder.” On the operational front, Surbhi, co-founder and Operations Lead emphasized
By combining creativity and collaboration, itch seeks to redefine connections between talent and brands, making a lasting impact on the industry.
The agency has already secured several key accounts and will be announcing these exciting wins soon. With a focus on strategic thinking, creativity, and meticulous processes, itch positions itself as a distinctive player in the advertising landscape, committed to delivering extraordinary work.
