Mumbai: Zoo Media, an Indian agency network, has teamed up with experiential marketing agency KraftJar to provide comprehensive experiential marketing solutions that blend offline and digital strategies. This partnership aims to enhance business growth and improve user experiences in the Indian market.
Many brands struggle to maintain a cohesive narrative when working with multiple agencies. This collaboration addresses that challenge by offering a unified marketing strategy, ensuring consistent and impactful messaging across all platforms. Together, Zoo Media and KraftJar aim to streamline the marketing process for brands, enhancing their overall effectiveness.
“Offline and digital marketing have often operated in silos, and our partnership with KraftJar is set to change that. By integrating consumer touchpoints both offline and online, we are in a unique position to weave consumer stories that transition and integrate the digital world,” emphasized Suveer Bajaj, Co-Founder of Zoo Media Network.
KraftJar’s specialized skills in developing and curating long-term experiential intellectual properties for brands will now be available to Zoo Media’s wide-ranging client base throughout the Indian subcontinent.
Sandeep Pandit, Co-Founder, KraftJar stated, “We are really excited about our partnership with Zoo Media. We strongly believe that there is immense opportunity in India when it comes to Intellectual Properties (IPs) in Experiential Marketing and brands are yet to tap into the full potential of this space. In Zoo, we have found a partner that shares our DNA and core values. Combining Zoo’s immense experience and specialized tools in digital marketing with KraftJar’s IP approach & experience, we form a powerful team. Together, we can devise cohesive strategies that help brands scale to the next level while creating a loyal tribe of followers through experiential marketing initiatives.”
Parth Desai, Co-Founder, KraftJar expanded on that, “Our philosophy has always been to work alongside brands as partners to impact brand visibility and genuine engagement with their target audiences. This partnership gives us the ability to leverage Zoo Media Network’s extensive client base and set up the platform to create new experiences for the end consumers.”
