Mumbai: Just Herbs, an Ayurveda-inspired beauty and personal care brand, has launched its latest campaign featuring legendary actress Zeenat Aman and glamorous star Rakul Preet Singh. This campaign embodies the brand’s vision of promoting timeless, holistic beauty centered around Ayurveda.
The vibrant brand film showcases a delightful exchange between Zeenat Aman and Rakul Preet Singh as they discuss their interpretations of beauty. Both ambassadors radiate grace, confidence, and modern sophistication. The film highlights the versatility of Just Herbs’ product range while emphasizing themes of inclusivity, holistic wellness, and empowerment, celebrating each woman’s unique beauty.
This campaign marks a significant milestone for Just Herbs, reflecting its commitment to blending traditional principles with modern practices, where natural beauty truly shines.
The Just Herbs portfolio caters to 360 degree beauty & wellness be it skin, hair, body or make-up and is known for products that are natural and high-quality with transparency at the forefront. Speaking about the campaign, Garima Dikshit, Business Head, Just Herbs said “We are thrilled and excited as we turn on to a new chapter in our journey of innovation and excellence. Our campaign with Zeenat Aman and Rakul Preet Singh is symbolic of the seamless blend of traditional elegance and modern sophistication. We aren’t simply celebrating our journey but envisioning the future—where beauty is defined by quality, sustainability and inclusivity. It has always been our mission to make natural beauty accessible and available to all. As we step into the next decade, we hope to continue leading the way in holistic beauty rooted in Indian traditions.’’
Speaking on her association with Just Herbs, the iconic Zeenat Aman said, “Joining Just Herbs in this celebration of Timeless Beauty is a natural fit. The brand’s dedication to natural beauty and holistic wellness through Ayurveda mirrors my own values. It’s wonderful to be part of a campaign that not only celebrates beauty but also honors tradition with a modern twist.”
Rakul Preet Singh further added, “Being the face of this campaign alongside Zeenatji, is an opportunity to advocate for beauty that is not only about looking good but feeling good, knowing that the products are rooted in natural, time-tested ingredients. I am super thrilled and look forward to a long-standing association with Just Herbs”
The campaign will be launched across digital platforms, utilizing engaging formats such as AR/VR filters, CGI videos, and more to stand out. Additionally, the brand is collaborating with influencers nationwide to enhance awareness of its products.
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