MUMBAI: Bottomline Media a global integrated marketing and talent management firm has brought together Bollywood star Ananya Panday and Too Yumm!, the snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group. The aim is to introduce their product range, K-Bomb Ramen.
She speaks in Korean, a first for an Indian actor in a digital campaign. This feature not only adds authenticity but also reinforces the product’s essence- highlighting the comparison of the hotness of the food. The seamless blend of K-Bomb Ramen’s bold flavours with Ananya’s lively persona has resulted in a captivating and memorable video, setting a new benchmark for brand narrative.
Leading the entire campaign, Bottomline Media oversaw every aspect from conceptualisation to scriptwriting, production, and execution. The agency’s 360-degree approach aimed to ensure that the brand’s vision was brought to life with precision and creativity, resulting in the campaign that it hopes stands out in the market.
“Thinking out of the box has always been our strength, and creating an engaging campaign for Too Yumm!’s K-Bomb was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavours that the product is known for, all while connecting with a broader audience in a fun and dynamic way,” quoted Tanaaz Bhatia, Managing Director and Founder of Bottomline Media Pvt Ltd.
“We’re thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted the campaign to leave an effect of the flavours through visual demonstration”, commented Yogesh Tewari- VP, marketing, Too Yumm!
View this post on Instagram
