Mumbai: Jigsaw Brand Consultants, a strategic consultancy specializing in consumer research and brand planning, has appointed Ishita M Desai as Insights & Strategy Director.
Ishita holds a Master’s in Marketing and brings a wealth of experience in brand growth and consumer insights. She began her career in business development at global giants like L’Oréal and Unilever before moving to qualitative research at Ipsos in 2014. Over the years, she has become adept in consumer behavior analysis, utilizing AI-driven Quant-Qual methodologies and gaining expertise in brand tracking.
Her key skills include communication and creative testing, product innovation, and brand equity evaluation. Ishita has collaborated with prominent brands such as TATA Motors, Mondelez, Ferrero, and IKEA, playing a crucial role in driving brand growth and innovation across various categories.
Rutu Mody Kamdar, Founder of Jigsaw Brand Consultants, says, “Ishita brings tremendous diversified experience to the table. Her knowledge and familiarity in working with larger corporates across qualitative research, quantitative research, and tech platforms will be a great value-add at Jigsaw.”
On her appointment Ishita M Desai says, “I’m thrilled to be working at Jigsaw, as its diverse client base and dynamic project portfolio offer exactly the kind of challenge and growth I was seeking at this stage of my career. With its wide array of innovative tools and fresh approaches to uncovering insights, Jigsaw is redefining the way we think about research and delivering a truly robust, forward-thinking perspective.”
