Mumbai: Entrust Family Office, a boutique firm specializing in succession and legacy planning for high-net-worth individuals, has announced a strategic partnership with The Media Manifest, a PR agency known for its innovative communication strategies. This collaboration aims to strengthen Entrust’s communication efforts and enhance its visibility in the investment and personal finance sectors.
The Media Manifest will manage Entrust’s media presence, focusing on effectively conveying the firm’s advancements and contributions to the future of family offices.
Kinjal Shah, Co-founder of The Media Manifest, shared her enthusiasm: “Partnering with Entrust presents a unique opportunity to shape the narrative within the Family Office sector. Leveraging our communication expertise, we aim to enhance their visibility and position them as thought leaders, driving the conversation on the future of investment and personal finance.”
Founded in 2013, Entrust offers comprehensive services including succession planning, real estate management, accounting, and taxation. As a SEBI-registered investment advisory firm, Entrust manages assets worth INR 10,000 crore and serves a prestigious clientele, including members of Forbes’ top 100 families, such as Nandan Nilekani, co-founder of Infosys. The firm adopts a relationship-first approach, providing customized services tailored to the unique needs of each family.
The Media Manifest, established in 2021 by Kinjal Shah and Nupur Maheshwari, focuses on delivering tailored public relations and digital solutions. Based in Mumbai, the agency specializes in reputation management, crisis communication, strategic consultation, and influencer marketing, particularly in sectors like BFSI, wealth management, personal finance, technology, and hospitality.
