Kolkata: Sunsilk has unveiled an innovative campaign in Kolkata, transforming the city’s iconic trams into vibrant showcases that celebrate beauty and tradition. Running from September 27th to October 2nd, the #SunsilkShineTram activation highlights Sunsilk’s Super Shine Hair Serum in the lead-up to Durga Puja, one of the city’s most cherished festivals.
As Kolkata’s trams, a cultural staple, face an uncertain future, Sunsilk pays tribute to these historic symbols while celebrating the beauty and resilience of women during this festive season. The campaign draws parallels between the enduring legacy of the trams and Sunsilk’s commitment to caring for women’s hair, blending modern beauty solutions with the city’s rich cultural heritage.
With Durga Puja approaching, Sunsilk’s Super Shine Hair Serum becomes the ideal partner for women looking to enhance their festive look. Designed to provide shiny, frizz-free hair, the serum ensures that women feel radiant and confident as they prepare for the celebrations, where appearance is as vital as the rituals themselves.
The engagement doesn’t end with the tram transformation. Passengers are encouraged to join the Sunsilk Super Shine Contest by uploading selfies and sharing their experiences on social media with the hashtag #SunsilkShineTram. Winners will be rewarded with complimentary rides in yellow taxis for pandal hopping from October 9th to 12th.
Through this festive tram activation, Sunsilk seamlessly weaves together the essence of Durga Puja, Kolkata’s cultural richness, and the contemporary beauty needs of today’s women, creating a celebration that truly shines.
