Bengaluru: IKEA has appointed Jessamine Avila as Chief Marketing Officer for India, strengthening its leadership team as the company continues to scale its omnichannel presence in the market.
In her new role, Jessamine will be part of the Growth and Marketing function, responsible for shaping IKEA India’s marketing direction and strengthening brand relevance as the business expands its reach across physical and digital touchpoints in the country.
Jessamine has over two decades of experience in marketing and brand building, including 12 years with IKEA across global and market roles. Her journey within the company spans leadership assignments in Australia and work with the global marketing team in Malmö, Sweden, where she contributed to brand and marketing transformation initiatives focused on deepening customer relevance and supporting long-term business growth. She brings a strong global brand perspective, along with an in-depth understanding of how to translate it meaningfully for local markets.
In India, she will focus on strengthening customer connections and evolving brand expression across channels, helping deliver more consistent and engaging experiences. Since entering the Indian market, IKEA has steadily built strong consumer resonance, driven by a mix of locally relevant storytelling, immersive retail experiences, and digital-first engagement. Its marketing approach, rooted in everyday life at home, has helped the brand move beyond awareness to becoming part of popular culture conversations in urban India, while supporting growing adoption across channels.
Commenting on her appointment, Jessamine Avila said, “Together with the IKEA India team and our agency partners, I look forward to building meaningful communication that strengthens local relevance and brings IKEA closer to everyday life at home.”
