MUMBAI: Flam, which facilitates Mixed Reality (MR) experiences, is back again with its latest experience for AJIO’s exclusive debut partnership with the British fashion brand ASOS. This is the second collaboration between Flam and Ajio, the first being their launch of the Heeramandi-inspired ‘House of Ethnics’.
This multi-brand collaboration marks the first Out-Of-Home (OOH) Mixed Reality ad powered by Flam. It had earlier done newspaper MR experiences.
Flam’s Ajio and Asos MR experience was enjoyed by scanning the billboard on the truck that was moved around various locations in Bangalore like IBC Knowledge park , Forum Mall, Vega City, Falcon city mall and parts of Koramangala, Phoenix mall, VR mall. This was a breath of fresh air for the audiences as they had experienced MR only via newspaper advertisements. Upon scanning the QR Code on the billboard, the experience displayed an immersive runway show of the British brand’s clothing line – a glimpse of what audiences can expect on the e-tailer’s website and app.
This OOH campaign not only looked to elevate the outdoor advertising landscape in India but also allowed AJIO to seamlessly integrate digital interaction into its fashion-forward identity. The roaming billboard offered a way to connect with fashion enthusiasts in real time, all while staying true to ASOS’s bold and modern aesthetic.
This collaboration marks Flam’s entry into the OOH advertising sector with a bang, setting the stage for future campaigns that merge creativity, technology, and consumer engagement in a way only they do best.
To know more about the experience click here :
