MUMBAI: American Eagle, a jeans brand that targets Gen Z worldwide, has officially launched their global ‘Live Your Life’ campaign in India. Featuring Bollywood star Janhvi Kapoor as the face of the campaign, this initiative the company explains is all about empowering the youth to embrace their individuality and live authentically.
The ‘Live Your Life’ campaign looks to reflect American Eagle’s core belief that self-expression is at the heart of modern culture. Gen Z is not looking for validation from brands or influencers, but for the freedom to be who they want and do what they want to. Kapoor, the company said is a youth icon who embodies the spirit of authenticity and individuality. Through this campaign, the brand invites everyone to step into their own spotlight, owning who they are and celebrating their uniqueness.
Shashank Mishra, brand head, American Eagle India, said, “We believe that every individual’s journey is as unique as their personal style. The ‘Live Your Life’ campaign celebrates the courage to embrace one’s true self and pursue passions authentically. Through Janhvi Kapoor’s inspiring story, we showcase that self-expression goes beyond fashion—it’s about living boldly and being true to oneself. Our goal is to empower Gen Z to own their moments and let their real self’s shine.”
Kapoor said, “I’ve always believed that being true to who you are is the most important thing. I love how American Eagle encourages people to express themselves without fear. The ‘Live Your Life’ campaign isn’t just about fashion—it’s about owning your story and embracing your individuality, and I’m excited to be part of this journey.”
At the core of the ‘Live Your Life’ movement is the belief that each individual’s story is unique . The campaign celebrates diversity, self-expression, and personal style , highlighting the real lives behind the glamorous facades and the journeys of those who have overcome challenges to create something meaningful.
Alongside other global talents, Kapoor shares her personal story, revealing what drives her passions and how she embraces life on and off the screen. The campaign explores her inspirations, the creative process behind her work, and the community that supports her. This storytelling approach aims to inspire Gen Z to live their lives on their own terms.
American Eagle’s ‘Live Your Life’ campaign looks to go beyond fashion. It’s a call to embrace one’s true self. It celebrates individuality, urging everyone to own their unique stories and live boldly, in line with the brand’s commitment to authenticity and personal style.
Link to the campaign:
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