Mumbai: Sanjeev Mulchandani has been promoted to Executive Vice President – Network Sales & Business Head for the English Cluster at Associated Broadcasting (TV9 Network). Previously serving as Branch Head for the West and East regions, Sanjeev steps into this new role with a strong focus on driving revenue growth and fostering strategic partnerships.
Announcing his promotion on LinkedIn, Sanjeev expressed his enthusiasm, “I’m happy to share that I’m starting a new position as Executive Vice President – Network Sales & Business Head (English Cluster) at Associated Broadcasting Co. Pvt Ltd (TV9)!”
Sanjeev has been with TV9 since 2020, bringing a wealth of experience from his previous roles. Before joining TV9, he was Zonal Head – Sales (West & South) at Zee Entertainment from 2017 to 2020. His earlier experience includes serving as Vice President (West & South) at iTV Network (2015-2017) and AVP – Sales at Network18 (2014-2015).
Throughout his impressive career, Sanjeev has held key positions at prominent organizations such as Disney Star, Reliance Broadcast Network, NDTV MEDIA (AIDEM), Hindustan Times Music & Entertainment, and Hutchison Essar Telecom. He began his career at Hindustan Lever in 2002.
With over 22 years of expertise in media, FMCG, and telecom, Sanjeev specializes in business development, revenue generation, strategic leadership, advertising, communication, and sales, positioning him as a key driver of growth for TV9’s English cluster.
