MUMBAI: This festive season, Cars24, a AutoTech platform has unveiled a brand film, exploring how a simple drive can reconnect consumers with memories that they thought were lost. The film, featuring Kuldeep Sareen and Chandan Anand tells the story of a father who struggles with dementia, and how a familiar drive brings back some of his long forgotten memories. It aims to be a reminder that cars are more than just vehicles—they’re companions to life’s most significant moments.
At the heart of the film is the theme ‘For the Drives That Take You Back’. The story is not about the car itself, but about how a car can quietly bridge the gap between past and present, rekindling memories of family and connection. The father, who has been losing touch with his past, finds a moment of clarity during the drive.
This theme ties into a much larger reality—dementia. According to the World Health Organisation, dementia affects over 55 million people worldwide, with around 8.8 million cases in India. Dementia is about much more than memory loss—it’s the emotional strain it puts on families and loved ones, as they watch someone slip away from the moments that once defined them. This film was inspired by those challenges—the heartbreak of watching memories fade and the strength it takes for families to hold on through it all. Cars24 explains that it chose this theme to highlight the irreplaceable role family plays in keeping those connections alive. It looks to be a reminder that some journeys aren’t about where one is going, but about remembering where one has been.
Gajendra Jangid, co-founder, CMO Cars24 said, “This film isn’t just about a car—it’s about the memories that are tied to it. At Cars24, we’re here to help people find the cars that will be part of their most meaningful journeys.”
The film’s everyday setting—a familiar neighbourhood with ordinary streets—grounds the story, making it relatable to anyone who has ever taken a drive that rekindled a memory or a connection. This environment adds to the emotional weight of the story, reminding viewers that life’s most profound moments often happen in the simplest places.
Manuj Chawla, a writer at Cars24, shared, “We wanted to tell a story that speaks to real emotions—memory loss, family bonds, and nostalgia. The car in this story isn’t just a backdrop; it’s a companion to those memories, bridging the gap between past and present.”
“As a director, my aim was to capture the smallest nuances—those quiet drives, shared conversations, and familiar streets—can hold immense emotional weight. The car, in this story, isn’t just a backdrop; it’s a silent witness to the bond between father and son, carrying their memories and shared experiences through time. It’s always there, in every meaningful moment, reflecting the depth of their connection even when words fail.” commented Jai, the director of the film and founder of Dhindora Media.
The film is currently airing across digital platforms including YouTube, Facebook, and Instagram, reaching audiences across India during this festive season.
