Mumbai: Hashtag Orange has been awarded the comprehensive creative mandate for The Krazy Kebab Co. (KKC), a new venture under Sky Gate Hospitality, which also owns Biryani by Kilo and Goila’s Butter Chicken.
The agency has developed KKC’s complete brand identity, including the new tagline “Wayyy Too Krazzzyy,” packaging, and creative communications across print, digital, and outdoor platforms. The launch features a series of quirky films, influencer marketing, and targeted social media campaigns.
KKC offers a diverse menu that includes standout items such as Spicy Korean Chicken, Southern Chicken Popcorn, Crispy Hot & Spicy Wings, Chicken Seekh Kebab, Zabardast Tandoori Chicken, and Peri Peri Fried Tangri. The brand distinguishes itself by combining traditional Indian kebabs and chicken with globally popular fried chicken options, catering to a wide range of tastes.
Gaurang Menon, Regional & Creative Head West, says “You don’t come across such brands too often where the mandate is ‘go crazy.’ The Krazy Kabab Co. Team had been clear from the outset about what they wanted. It’s been a delight working on this brand and creating disruptive campaigns that are quite different from what you would typically see in this category. The menu is delicious, and we wanted that to reflect in our communication but of course, with its own crazy twist. We have a lot of exciting things coming up for the brand so stay tuned.”
Building on the enthusiasm, Mukesh Vij, Founder, Hashtag Orange, said “We are excited to embark on this journey with the Krazy Kebab Company and showcase the bold flavours that define KKC. This campaign not only reflects our commitment to creativity and quality, but it also shows our deep understanding of the target audience. By creating a solid marketing strategy that caters to all age groups, especially younger audiences, our aim is to showcase the diverse range of food that KKC has to offer.”
Vishal Jindal, Co-Founder, Krazy Kebab Company, added “As co-founder of Krazy Kebab Company, I’m thrilled to introduce a brand that brings together the bold, crispy flavors of our signature chicken and the rich tradition of Indian kebabs. We’re on a mission to redefine fast food with a menu that delivers deliciously crafted, high-quality kebabs and crispy chicken for all to enjoy. Our launch marks the beginning of a flavorful journey, and I’m excited to share this experience with you. We can’t wait to bring the taste of our uniquely curated offerings to food lovers everywhere!”
