Mumbai: Nexus Select Malls has launched its festive campaign, ‘Asli Happyness Wali Diwali,’ featuring Bollywood superstar Ayushmann Khurrana. The initiative celebrates the joy of in-person Diwali experiences, encouraging customers to embrace the festive spirit at the mall rather than opting for home deliveries.
The campaign includes two engaging digital ad films showcasing relatable and humorous moments of Diwali shopping and dining. In one film, Ayushmann joyfully collects Chhole Bhature after a successful shopping spree, highlighting the pleasure of savoring fresh festive meals together. In another, he adorably reacts as his partner tries on various Diwali outfits, illustrating the unique and enjoyable experiences customers can discover at Nexus Select Malls during the holiday season.
“Our ‘Asli Happyness Wali Diwali’ campaign with Ayushmann Khurrana is designed to bring alive the unmatched joy of celebrating Diwali at our malls with loved ones by exploring the vibrant shopping and dining options, and creating lasting memories,” said Nishank Joshi, CMO of Nexus Select Malls. “Through reliving these fun and relatable stories, we hope to connect with our customers and encourage them to make Nexus Select Malls their go-to festive shopping destination.”
Ayushmann Khurrana shared his excitement about the campaign, stating, “Diwali is all about celebrating happiness with your loved ones, and with Nexus Select Malls’ ‘Asli Happyness Wali Diwali’ – you can enjoy the best of this festive season. From lip-smacking meals to shopping for your festive needs, Nexus Malls has got it all to make it the perfect family time this Diwali. For me, Diwali is all about family – so I hope you have a great time shopping with your family at Nexus Malls during their ‘Asli Happyness Wali Diwali’ campaign, just like I had shooting this!”
Conceptualized by Ogilvy, the campaign leverages Ayushmann’s charm and humor to convey the joy of celebrating Diwali at Nexus Select Malls, focusing on shared festive meals and the excitement of shopping. Both films emphasize the brand’s commitment to creating memorable, in-person experiences that make the festive season truly special.
