Tommy Hilfiger, a brand owned by PVH Corp., has announced the launch of its Fall Winter 2024 Watch Campaign, featuring Indian brand ambassador Shahid Kapoor. This campaign highlights the brand’s new TH85 collection, showcasing its first-ever automatic and chronograph watches, designed for the modern watch enthusiast.
The Fall Winter 2024 campaign, set against dynamic backdrops, features Shahid Kapoor embodying the essence of Tommy Hilfiger’s iconic style. The actor’s suave charm complements the collection’s blend of relaxed elegance and bold innovation, encapsulating the brand’s heritage while introducing cutting-edge watch mechanics.
“I’m thrilled to represent Tommy Hilfiger’s new collection,” said Shahid Kapoor. “The versatility of the TH85 watches, from the bold chronographs to the automatic models, reflects the contemporary gentleman’s needs—functional yet stylish, sophisticated yet sporty.”
Captured by renowned photographer Rid Burman, the campaign focuses on Shahid’s stylish persona while prominently showcasing the new collection that exemplifies modern sophistication.
The TH85 family of watches features an array of innovative designs, including concealed automatic timepieces, chronographs, and skeletal automatics, each marked by Tommy Hilfiger’s distinctive logo-identity. The highlight of the collection is the TH85 Chronograph, featuring a rich blue aluminum bezel and a five-link jubilee bracelet, complemented by an iridescent silver dial encased in a 41mm stainless steel case, topped with the TH Monogram logo.
Additionally, the TH85 Concealed Automatics showcase the brand’s signature red-and-blue bezel and sleek, water-resistant design, while the Skeletal Automatics offer a luxurious aesthetic with visible intricate watch mechanics.
While the campaign centers around Shahid Kapoor, the watches themselves are the true stars, representing Tommy Hilfiger’s commitment to timeless craftsmanship blended with modern innovation.
The TH85 collection is now available across India at Titan World, Helios, Tommy Hilfiger outlets, and other premium watch retailers.
