Gurugram: Confiance Communications, an integrated communications agency known for its expertise in brand-building, has announced the acquisition of the PR mandate for Stratzy, a SEBI-registered investment advisory platform.
Founded in 2021 by Mohit Bhandari and Gaurav Sangle, Stratzy is revolutionizing how India’s next-generation investors approach capital markets through a tech-first model. Utilizing proprietary technology developed from years of research, Stratzy employs data-driven, quantitative strategies to democratize investing and simplify wealth creation for retail investors. Since its launch, the platform has garnered over 400,000 sign-ups, currently serving approximately 35,000 monthly active users and facilitating trading volumes exceeding Rs 1,000 crore.
Confiance Communications will leverage its deep understanding of the fintech and startup ecosystem to develop a comprehensive communication strategy for Stratzy. This includes establishing a robust PR framework, refining the brand’s messaging, and enhancing media relations. The primary goal of this collaboration is to construct a compelling narrative for Stratzy within the retail investment landscape, empowering investors with enterprise-grade tech tools for optimized returns.
Bushra Ismail, Founder & Chief Strategist of Confiance Communications, expressed enthusiasm about the partnership: “We’re thrilled to partner with Mohit and Gaurav as they work to make retail investing more accessible. Stratzy’s proprietary technology for quant-driven investing, traditionally reserved for seasoned fund managers, positions it as a potential game-changer for retail investors. Our aim is to elevate the visibility of their investment solutions and highlight their transformative impact.”
Mohit Bhandari, Co-founder and CEO of Stratzy, added, “Our collaboration with Confiance comes at a pivotal moment as we rapidly scale. With their expertise in the startup and financial ecosystem, we believe Confiance will be instrumental in amplifying our brand voice and strengthening connections with retail investors and stakeholders.”
Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has quickly established itself as one of India’s most reliable PR agencies, especially within the startup and venture capital sectors. The agency has successfully enhanced the media and digital presence of over 80 organizations both in India and internationally. Notable clients include The Quorum Club, Leo Capital, Turkiye Tourism, and PlanetSpark, among others.
