MUMBAI: Pizza Hut and ITC have joined hands for the first time in a partnership, in which Pizza Hut will be adding Sunfeast beverages—Dark Fantasy Milkshake and Mango Smoothie to their menu. With a shared focus on quality and innovation, the partnership aims to offer an enhanced experience that caters to evolving consumer tastes across all channels. The Sunfeast beverages are available at all Pizza Hut outlets across India.
Timed with the festive season, the Sunfeast beverages aim to add a touch of celebration to Pizza Hut’s discerning consumers. Whether for Diwali gatherings or upcoming festivities, the two uniquely curated beverages pair perfectly with indulgent meals. The Dark Fantasy Milkshake targets chocolate lovers and combines the signature taste of Sunfeast Dark Fantasy with Belgian chocolate in a creamy, velvety milkshake base. The Mango Smoothie contains the sweetness of ripe mangoes and a blend of fruit and creaminess.
The goal is to jointly cater to the diverse taste palates of all age groups.
Rohan Pewekar MD Pizza Hut India, commented, “We are thrilled to broaden our offerings through this partnership with ITC. The shakes perfectly complement our menu and the moments our customers cherish—whether it’s unwinding with colleagues after work, enjoying a cozy meal with family and kids, or celebrating occasions with friends. Launching these products during the festive season makes these shared experiences even more special.”
Vivek Kookkal, VP, head, Dairy and Beverages, ITC Foods said, “ Consumer preferences are at the core of all our initiatives and it is our constant endeavour to facilitate unique consumer experiences. With this partnership we are delighted to offer two of our most loved beverages that will perfectly pair with indulgent Pizza Hut dishes. Further, this collaboration is a reflection of synergies between the two leading food brands to provide unmatched experience to the consumers.”
