MUMBAI: Dot Media, a Mumbai creator network agency, has unveiled a social media led campaign for Balmain Watches. The aim is to position the luxury timepiece brand as the premier gifting option for life’s most memorable moments. The Instagram campaign features leading actors Karan Tacker and Amyra Dastur. Dot Media has managed the festive campaign, right from conceptualisation through execution, effectively showcasing the timeless elegance, sophistication and emotional appeal that Balmain Watches symbolise.
The central objective of the campaign is firmly reiterated through the digital video and it establishes Balmain Watches as the ultimate gift for special & festive occasions. Dot Media looked to achieve this by weaving together storytelling and visuals to create a narrative that highlights the emotional significance and depth that accompany the act of gifting a Balmain timepiece. The influencer led campaign not only positions Balmains luxury timepieces as accessories of elegance but as sentimental gifts that represent lasting connections and memories.
Shubham Singhal, co-founder, CEO Dot Media said, “At the heart of the campaign is its emphasis on emotional storytelling, focusing on the bonds and connections that make Balmain Watches the perfect symbol for commemorating life’s most significant milestones. Our goal was to showcase this facet of Balmain Watches and how the brand is more than just a luxurious accessory. We wanted to highlight the brand’s role as emblems of meaningful relationships and special memories. Karan Tacker and Amyra Dastur were chosen to star in the campaign, adding authenticity and emotional depth to this messaging. Every element of the campaign, from its concept to its execution, has been crafted to resonate deeply with the emotional values that Balmain represents in India and Internationally.”
Tacker said, “The digital film truly captures how a watch can be more than just a timepiece—it’s a thoughtful gift filled with sentiment and meaning. It was a great experience to collaborate with Dot Media and Balmain.”
Dastur said, “Working on this campaign allowed me to convey the idea that I personally resonate with, that gifting a luxurious timepiece is not just about elegance and style but also about celebrating relationships and life’s most precious moments. It truly was an enriching experience to work on this collaboration with Dot Media and Balmain.”
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