Skoda Auto Volkswagen India has appointed Nikita Abhanave as the new Head of Digital Marketing. In her new role, Nikita will spearhead the company’s digital marketing strategy, driving innovative and data-driven campaigns to enhance brand presence and engagement across online channels in India.
Nikita brings over 14 years of experience in the digital marketing and ad-tech industry. Prior to joining Skoda Auto Volkswagen India, she was Senior Director – Digital at Mindshare, where she played a key role in crafting integrated digital strategies for leading global brands. Before that, Nikita worked with DDB Mudra Group for over two years, gaining extensive experience in digital marketing, media planning, and execution across a wide range of sectors and industries.
With a robust background in both B2B and B2C digital marketing, Nikita has delivered impactful and innovative solutions for top brands across multiple geographies. Her expertise spans the entire digital ecosystem, including content marketing, performance marketing, digital media buying, and technology-driven advertising.
At Skoda Auto Volkswagen India, Nikita’s appointment comes at a time when the automotive industry is increasingly focusing on digital transformation and direct-to-consumer engagement. She will be responsible for leading the brand’s digital marketing initiatives, leveraging data and emerging technologies to strengthen consumer relationships and expand Skoda Auto Volkswagen’s digital footprint in the Indian market.
Nikita’s appointment marks a strategic move by Skoda Auto Volkswagen India to further enhance its digital-first approach, positioning the brand for growth in the ever-evolving digital landscape.
