Mumbai: Nutrela has appointed Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador. The partnership aims to elevate Nutrela’s commitment to promoting a nutritious, protein-rich lifestyle, with a focus on health and wellness.
For nearly four decades, Nutrela has offered a range of premium Soya products, including chunks, mini chunks, and granules, catering to diverse dietary needs. Shilpa Shetty, a fitness icon, entrepreneur, and advocate for balanced living, embodies the core values of Nutrela. The collaboration seeks to highlight Nutrela’s versatility, showcasing its ability to enhance a wide range of nutritious dishes while reinforcing its message of healthy eating.
Commenting on the collaboration, Sanjeev Asthana, CEO of Patanjali Foods Ltd., said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos are perfectly aligned with Shilpa’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shilpa’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”
On her partnership with Nutrela, Shilpa Shetty expressed, “I am thrilled to join Nutrela’s remarkable journey. I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with the brand’s commitment to promoting a nutritious lifestyle and making a positive impact on Indian households.”
As part of the association, Nutrela will roll out an extensive 360-degree campaign featuring Shilpa Shetty, encompassing Digital, Print, TV, Online, and Outdoor Media. The campaign aims to engage audiences through a variety of touchpoints, showcasing Nutrela’s diverse recipe options and highlighting the health benefits of its Soya Nuggets range.
Nutrela continues to demonstrate that healthy eating can be both simple and tasty, with Shilpa Shetty now leading the charge to inspire millions of Indian households to adopt a more nutritious and balanced lifestyle.
