Mumbai: Prime Video is set to make a grand return to the prestigious 55th edition of the International Film Festival of India (IFFI) with an exciting array of exclusive premieres, performances, and thought-provoking industry insights. Demonstrating its continued commitment to promoting excellence in cinematic arts and its passion for diverse storytelling, Prime Video’s line-up at IFFI 2024 promises to captivate audiences with some of the most anticipated content from India and beyond.
World Premiere of Unscripted Telugu Original Series—The Rana Daggubati Show (November 21)
Prime Video will kick off its participation with the world premiere of the unscripted Telugu Original series *The Rana Daggubati Show*. The first episode of this highly anticipated series will be screened at the festival, offering a unique glimpse into the world of Bollywood star Rana Daggubati as he hosts candid and entertaining conversations with his celebrity guests. The premiere will be attended by Rana Daggubati himself, alongside Sonal Kabi, Director & Head – Marketing, Prime Video, India. Following the screening, Rana will engage in an exciting tête-à-tête with the audience, revealing details about the show and his upcoming guest list, which includes stars like Dulquer Salmaan, Naga Chaitanya, Nani, and S.S. Rajamouli, among others. The Rana Daggubati Show will premiere exclusively on Prime Video starting November 23, with new episodes dropping every Saturday across more than 240 countries and territories worldwide.
Asia Premiere of Internationally Acclaimed Original Movie The Mehta Boys (November 25)
Prime Video will also showcase the Asia premiere of The Mehta Boys, an internationally acclaimed Original movie. This emotionally powerful drama explores the complex relationship between a father and son, who are forced to spend 48 hours together under challenging circumstances. The film, which received critical acclaim at the 15th Chicago South Asian Film Festival, where it won the Best Feature Film award, will be unveiled at IFFI on November 25. Directed by Boman Irani in his directorial debut, the film stars Irani alongside Avinash Tiwary, Shreya Chaudhry, and Puja Sarup. The premiere will be attended by the film’s cast and crew, including Boman Irani, who will discuss the film’s journey and its reception.
Musical Performance by Bandish Bandits Season 2 Team at the Closing Ceremony (November 28)
In keeping with its commitment to celebrate India’s rich cultural heritage, Prime Video will present a special musical performance at IFFI’s closing ceremony. The team behind the much-loved musical drama Bandish Bandits Season 2 will perform a vibrant Jugalbandi featuring live performances by renowned musicians Nikita Gandhi, Digvijay Singh Pariyar, and Mame Khan. The event will also feature the lead cast members Ritwik Bhowmik and Shreya Chaudhary, along with Producer Amritpal Singh Bindra, Director Anand Tiwari, and Nikhil Madhok, Head of Originals, Prime Video, India. The performance will be followed by an exciting reveal of *Bandish Bandits* Season 2, showcasing a mix of soulful and energetic compositions.
Prime Video’s Participation in the Knowledge Series at NFDC’s Film Bazaar
As part of its commitment to fostering creative talent, Prime Video will also participate in IFFI’s Knowledge Series at NFDC’s Film Bazaar. On November 22, Manish Menghani, Director – Content Licensing, Prime Video, India, will join an expert panel discussion on “Greenlighting Your Project: Strategies for Film & Series Creators.” The session, moderated by filmmaker Richie Mehta, will bring together industry leaders including Jyoti Deshpande, CEO of Viacom18, filmmaker Nikhil Advani, and Shobha Sant, CEO of Creativeland Studios. The panel will offer invaluable insights on the process of getting projects greenlit and share strategies for content development. Additionally, Shilangi Mukherji, Director & Head – SVOD, Prime Video, India, will address attendees at a special event during IFFI.
Prime Video’s ongoing participation at IFFI underscores its commitment to India’s creative economy and its dedication to nurturing and promoting Indian talent on a global stage. Through its exclusive premieres, musical performances, and thought-provoking industry discussions, Prime Video continues to be at the forefront of transforming India’s entertainment landscape, blending rich cultural narratives with innovative storytelling.
