Mumbai: Paragon has announced its strategic expansion into quick commerce platforms through partnerships with leading players Swiggy Instamart and Zepto. This move aims to cater to the growing consumer demand for on-demand, convenient footwear solutions. With consumers increasingly prioritizing style and convenience, Paragon is stepping up to meet these needs, offering easy access to footwear at their fingertips.
In the first phase, the service is being rolled out across eight key metropolitan markets: Ahmedabad, Pune, Hyderabad, Mumbai, Gurgaon, Chennai, Kolkata, and Bangalore. Expansion plans are already underway to extend the service to additional cities. By entering the quick commerce space, Paragon is responding to the need for instant deliveries, ensuring that customers can access essential footwear whenever they need it, whether for home use or unforeseen circumstances.
Sachin Joseph, Executive Vice President of Marketing and IT at Paragon Footwear, said, “Our expansion at quick commerce platforms has proven to be a perfect fit, as we’re uniquely positioned to fulfill the urgent footwear needs of Indian consumers within minutes. The overwhelming consumer engagement we’ve witnessed in the first phase of launch has been remarkable. With this rapid delivery model Paragon is revolutionizing the traditional footwear retail paradigm and is opening new avenues for growth while strengthening our connection with customers.”
The initial product lineup includes a wide selection of essential footwear, such as basic slippers, clogs, school shoes, kids’ clogs, and ethnic ranges in PU. Paragon plans to broaden its quick commerce presence further, particularly in northern and eastern markets, with the addition of casual footwear to meet diverse consumer preferences.
By listing its products on Swiggy Instamart and Zepto, Paragon is making footwear more accessible, meeting the demand for fast and convenient shopping experiences.
