MUMBAI: Contemporary jewellery brand Kumari Jewels says that it is doing unconventional marketing. Following their stunts with a private jet and a helicopter, they’ve now unleashed the pink Defender. This is a vehicle that looks to serve as a mobile billboard, a high-end delivery service rolled into one.
Kumari Jewels positions itself as being a lifestyle, an attitude, a philosophy of living life to the fullest.
Targetting top-tier customers, the Defender will personally deliver purchases in order to transform the shopping experience into something extraordinary. This isn’t merely a car—it’s a dynamic brand ambassador, showcasing Kumari’s dedication to redefining the future of retail and pushing the limits of luxury. The vehicle explains the company isn’t meant to be just eye candy.
The pink hue, a signature colour for Kumari, aims to draw the eye. Theheart design, a symbol of love and passion, is integrated into the wrap. The typography of the brand name, ‘Kumari Fine Jewellery’ aims to ensure that everyone knows you’re connected to a world of elegance.
The vehicle the company added doubles as a consumer’s personal chauffeur after a luxurious shopping spree at Kumari Jewels. It targets occasions like weddings, proposals, and anniversaries. The Defender comes with a scanner that connects consumers straight to the Kumari Jewels website.
“We believe luxury is more than just a product; it’s an experience. Our pink Defender is a testament to this philosophy, offering our discerning clientele a unique and unforgettable shopping experience. This isn’t just a vehicle; it’s a symbol of innovation, exclusivity, and the future of luxury retail,” states Yash Kataria, co-founder Kumari Jewels.
