MUMBAI: Admitad India, a SaaS-based partner network, has recently announced a partnership with Wardroll to drive organic sales for brands by leveraging social media creators. Wardroll is an AI-powered social commerce platform that helps content creators automate product links for their followers, driving brand sales and generating affiliate income for creators. Brands can tap into high-intent users by leveraging social media, while creators monetise their influence.
The company said that it is also building AI-driven infrastructure to provide hyper-personalised marketing recommendations to help brands optimise their spend.
This partnership aims to benefit all the stakeholders including brands, creators and users, especially from the online fashion industry. Customers can purchase carefully curated products recommended by their favorite creators, while creators can monetise their influence by sharing automated product links via Wardroll’s platform. In turn, brands experience an increase in sales and organic exposure.
Through this partnership, Admitad can leverage Wardroll’s network of social media creators and utilize their smart link-sharing technology to drive sales across social media platforms like Instagram and YouTube. In return, Wardroll gains access to a vast global network of leading brands, offering exclusive deals and links for their creators.
“India’s social commerce market is poised for rapid growth, driven by increasing digital presence and rising disposable incomes. Over the next decade, homegrown brands across categories will increasingly harness social media creators to drive organic sales, and we aim to be the leading technology partner at the forefront of this revolution” said Kashish Jain, CEO, Wardroll.
“Our collaboration with Wardroll will bring tremendous benefits to all stakeholders—brands, creators, and users, especially within the online fashion industry. By partnering with Admitad, Wardroll empowers content creators with automated product link capabilities, driving brand sales and generating affiliate income. This partnership showcases Admitad’s commitment to surpassing traditional partner networks, catching up to the trend of content driven sales, and delivering unparalleled value to the fashion ecosystem. Together, we aim to revolutionize the affiliate marketing landscape and achieve remarkable success” said Neha Kulwal MD APAC and India, Mitgo.
Wardroll added that it has already clocked Rs. 100,000 sales in less than a month of the launch and delivered more than nine million views in a week. The auto-DM feature sends product links within seconds, tapping into users’ impulse to buy. Additionally, Instagram’s aesthetic appeal makes fashion highly lucrative, especially for lower AOV items like apparel and accessories, turning them into a sales goldmine on the platform.
