Mumbai: In a landmark move, the Asian Cricket Council (ACC) has announced that Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Limited) has bagged the exclusive media rights for all ACC tournaments from 2024 to 2031. This deal marks a significant step in the evolution of the Asia Cup and other ACC tournaments, with a more than 70% increase in value compared to the previous media rights cycle.
According to SPNI, the starting bid for the global media rights package, which includes both digital and television platforms, was set at $170 million. The comprehensive deal covers all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.
Jay Shah, President of the Asian Cricket Council, expressed his excitement about the partnership, saying, “This Media Rights deal is a significant milestone for the Asian Cricket Council and cricket across the region. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing together the best of the region’s talent. With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide.”
Shah continued, “With Sony’s extensive expertise in the broadcasting industry, we are excited to embark on this new partnership. Sony’s expertise and innovative approach promise to bring a fresh perspective to the coverage of Asian cricket, reaching new audiences and setting new benchmarks. The substantial increase in rights value will enable the ACC to channel significant resources into grassroots programs, infrastructure development, and talent pathways, especially for associate nations. This collaboration will drive the continued growth of cricket across Asia and ensure its vibrant future.”
