Mumbai: Shriram Finance Ltd., the flagship company of the Shriram Group and a leading financial services provider in India, has launched its new brand campaign, ‘#TogetherWeSoar’. The campaign emphasizes the company’s core belief in the power of unity and connection, showcasing how building strong relationships can help individuals achieve their dreams and aspirations.
The campaign’s central message—“Together, we soar”—is a celebration of the strength that comes from partnerships, as Shriram Finance aims to support the financial growth of its customers. The brand reinforces its commitment to nurturing long-term relationships that empower customers to step into their power and reach their goals.
The campaign features cricket legend and Shriram Finance brand ambassador Rahul Dravid, whose values of teamwork, resilience, and perseverance resonate with the brand’s ethos. Dravid, known for his leadership both on and off the field, stands as the perfect symbol of Shriram Finance’s commitment to building partnerships that inspire growth and success.
Renowned actor Naseeruddin Shah lends his powerful voice to the Hindi version of the ad film, titled ‘Har Indian ke Saath: Judenge. Udenge.’ Shah, a Padma Bhushan and Padma Shri awardee, is celebrated for his remarkable contributions to Indian cinema. His voice adds depth and gravitas to the campaign’s message of empowerment and partnership.
Additionally, the campaign boasts lyrics written by Academy Award winner K.S. Chandrabose for the Telugu version and acclaimed Tamil lyricist Madhan Karky for the Tamil version, ensuring a connection with audiences in diverse regions across India.
‘#TogetherWeSoar’ is a comprehensive 360-degree media campaign that will reach audiences through print, digital platforms, television, social media, outdoor advertising, and select theatres across the country. Shriram Finance has also partnered with the Pro Kabaddi League (PKL), where the campaign will be prominently featured. This multi-platform approach will allow Shriram Finance to connect with urban and rural audiences alike, reinforcing the company’s commitment to supporting customers at every stage of their financial journey.
Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, shared: “’Together, We Soar’ symbolizes our promise to stand by every Indian, supporting their aspirations—whether it’s through fixed deposits, vehicle financing, nurturing small businesses, or providing quick access to funds through Gold or personal loans. By tailoring the campaign in seven languages, we ensure a deep and meaningful connection with diverse audiences across India.”
The ad’s narrative features Rahul Dravid encouraging individuals from all walks of life to partner with Shriram Finance to uplift their lives and achieve their dreams. The imagery culminates in a powerful metaphor: the stadium, a space where India unites, filled with dreams and aspirations. Shriram Finance aims to play a pivotal role in transforming India’s financial landscape, helping individuals achieve their full potential.
The #TogetherWeSoar campaign is more than just an advertisement—it’s a representation of Shriram Finance’s ongoing commitment to financial empowerment. By fostering strong relationships and providing access to necessary credit, the company aims to be a trusted partner in India’s journey toward becoming a more developed economy.
