Mumbai: Hamara Brand, a platform offering district-wise media coverage nationwide, has appointed Srinivasan Iyengar as its new Head of Media Acquisition and Brand Strategy. With over 15 years of experience in driving revenue growth through strategic alliances and innovative media solutions, Srinivasan is set to play a key role in shaping the company’s future trajectory.
Srinivasan comes to Hamara Brand with a rich background in brand marketing and media strategy. His previous roles include Brand Marketing Consultant for the West & South Region, where he delivered end-to-end marketing solutions for real estate, FMCG, and non-profit organizations. Notably, he developed go-to-market strategies, executed ATL, BTL, and digital campaigns, and served as an external Brand Marketing Head for small and medium-sized businesses. His extensive leadership experience includes stints as DGM at Publicitas OOH, AGM at Express Infrastructure (Indian Express Subsidiary), and Business Head at Endeavour Media. Srinivasan has consistently demonstrated his expertise in negotiation, sales management, and media strategy across print, OOH, and digital media.
Brij Upadhyay, Founder & CEO of Hamara Brand, expressed his excitement about the appointment, saying, “We are delighted to welcome Srinivasan Iyengar. His cross-industry experience and strategic vision align perfectly with our goal of transforming the media industry. Srinivasan’s leadership will undoubtedly drive our growth story and help us scale new heights.”
On his appointment, Srinivasan Iyengar shared, “Hamara Brand is a trailblazing platform in the media industry, leveraging technology to empower retailers and advertisers. I am thrilled to join this dynamic team and contribute to their growth journey by advancing innovative marketing strategies and localized media solutions.”
This strategic appointment marks an exciting new chapter for Hamara Brand as it continues to revolutionize India’s media and advertising landscape. The company, with over 14 years of experience, has successfully established more than 410 brands, combining technological innovation and localized media expertise to empower businesses across the country.
Hamara Brand provides district-wise media coverage nationally. It stands out as a modern media aggregator, reshaping the media buying and selling landscape. With 14+ years of experience, it has facilitated 410+ brands by merging tech and local media knowledge for business triumphs in India.
