Mumbai: Haier, the leading brand in household appliances, has announced its global partnership as the official TV & Appliances partner of the Australian Open and Summer of Tennis events. This three-year collaboration underscores Haier’s commitment to excellence in sports and smart home innovation.
Aligning with one of the world’s most prestigious sporting events, Haier aims to merge the excitement of tennis with its cutting-edge smart home solutions. The partnership goes beyond sponsorship, offering immersive fan experiences and showcasing how Haier’s kitchen, laundry, and climate control appliances enhance modern living.
Tennis, with over 1 billion fans globally, embodies the values of elegance, precision, and performance—qualities shared by Haier. “We are excited to partner with the Australian Open, marking a significant milestone in our global journey,” said NS Satish, President – Haier Appliances India.
As a leader in smart and connected ecosystems, Haier will engage fans with dynamic on-site and online activations during the tournament, while supporting grassroots tennis clubs to inspire future champions. This collaboration strengthens Haier’s position as a global leader in sports marketing and home innovation.
