Thursday, April 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Trending

Airtel buckles under pressure, drops plans to charge extra for VoIP Internet calls

by MN4U Bureau
December 29, 2014
in Trending
Reading Time: 1 min read
A A

Share Share ShareShare

New Delhi: Buckling under pressure, leading telecom company Bharti Airtel Ltd has dropped its plans to charge extra for Internet voice calls, or Voice over Internet Protocol (VoIP) service, available through apps like Skype and Viber.

“In view of the news reports that a consultation paper will be issued shortly by TRAI (Telecom Regulatory Authority of India) on issues relating to services offered by OTT (over the top content) players including VoIP, we have decided not to implement our proposed launch of VoIP packs,” Bharti Airtel said in a statement on Monday.

The operator had earlier decided to charge VoIP calls on pay-as-you-go basis, at standard data rates of 4 paise per 10 KB on 3G network and 10 paise per 10 KB on 2G network. Besides, it had also announced special VoIP packs.

“We have no doubt that as a result of the consultation process, a balanced outcome would emerge that would not only protect the interests of all stakeholders and viability of this important sector, but would also encourage much needed investments in spectrum and rollout of data networks to fulfil the objective of digital India,” Airtel said.

The government had earlier said it would look into the company’s plans to charge for such services, which have been free, while Airtel has been facing a huge public outcry on social media networks for past few days.

RECENT POSTS

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

Read moreDetails
Rahul Karwa appointed Account Planning Lead for Ideacafe Roots
Advertising

Rahul Karwa appointed Account Planning Lead for Ideacafe Roots

December 10, 2024
0

Mumbai: Ideacafe.agency has appointed Rahul Karwa as the new Account Planning Lead for its Rurban experiential division, Ideacafe Roots. The...

Read moreDetails
Omnicom in talks to acquire IPG: A $14 billion move to create the world’s largest ad firm
Advertising

Omnicom in talks to acquire IPG: A $14 billion move to create the world’s largest ad firm

December 9, 2024
0

Omnicom is reportedly in advanced discussions to acquire the Interpublic Group (IPG) in a landmark all-stock merger that could value...

Read moreDetails
Havas Play reveals Ganga Kinare 2.0 with Hero MotoCorp as Title Sponsor
Advertising

Havas Play reveals Ganga Kinare 2.0 with Hero MotoCorp as Title Sponsor

December 7, 2024
0

Gurugram: Havas Play, the network of Havas dedicated to creating content and experiences at the intersection of music, sports, gaming,...

Read moreDetails
OMG’s Sport and Entertainment Agency Fuse enters India, led by Jigar Rambhia
Advertising

OMG’s Sport and Entertainment Agency Fuse enters India, led by Jigar Rambhia

December 5, 2024
0

Mumbai: Sport and entertainment agency Fuse, part of Omnicom Media Group (OMG), has today announced the opening of its new...

Read moreDetails
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Advertising

Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products

December 2, 2024
0

Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched an innovative green initiative, FlexForward, aimed at transforming the...

Read moreDetails

LATEST NEWS

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions
People

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026
0

Mumba: Madhavan Parthasarathy has joined Kripya Solutions as Managing Director & Chief Executive Officer, marking a key leadership transition for...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Advertising

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint

April 2, 2026
0

Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.