Mumbai: Hansa Research has expressed deep sorrow over the passing of Ashok Kumar Das, former Chief Executive Officer and one of the pioneering figures of India’s market research industry.
Widely regarded as a respected leader and institution builder, Das played a defining role in shaping both Hansa Research and the broader market research landscape in India. Over a career spanning nearly four decades, he contributed significantly to the evolution of the industry through his vision, integrity, and unwavering commitment to excellence.
Sharing on LinkedIn, Hansa Research said, “It is with profound sadness that we grieve the passing of Ashok Kumar Das, Ex-CEO and a strong pillar of Hansa Research. He was also one of the pioneers of India’s market research industry. For nearly four decades, Ashok Das helped shape the industry with his vision, integrity, and constant dedication to excellence. His legacy lives on in the values he instilled, the institution he built, and the countless professionals whose careers he influenced.
We extend our heartfelt condolences to his family and everyone whose lives he touched. Rest in peace, Ashok. Your contribution to the industry and your legacy will always be remembered.”
During his tenure and throughout his professional journey, Das earned recognition for nurturing talent, strengthening institutional capabilities, and helping establish benchmarks in research quality and industry practices.
His passing marks the end of an era for many in India’s research and insights ecosystem. Colleagues, peers, and professionals across the industry remember him not only for his leadership but also for the lasting impact he had on generations of market research practitioners.
Ashok Kumar Das leaves behind a legacy that continues to inspire the industry he helped build.
