MUMBAI: Fujifilm which offers in healthcare technology has unveiled its latest brand film. The narrative looks to underscore the critical role of accessible healthcare in underserved regions. In line with its Group purpose of “Giving our world more smiles” Fujifilm India brings its first testimonial under Stories of More Smiles series called ‘Hero with an Endoscope’.
Conceptualised by the Fujifilm India brand team, the ad film is written and directed by Ranvir Kumar Suman and produced by Seaface films. The film is set in picturesque city of Tiruchirappalli and Kolli Hills, Tamil Nadu. Shot with a crew of over 60 people, across 12 locations in 2 days, the ad film was shot on Fujifilm Fujinon Premista Cine lenses and involved having over 70 people featured in the ad film.
‘Hero with an Endoscope’ is a true story of Dr. Govindraj and the film celebrates the philanthropic initiative of Endobus, initiated by K Shantha Foundation. The Endobus was launched in December 2023 equipped with Fujifilm CAD EYE™ and advanced endoscopic systems, the cutting-edge technology empower doctors to detect gastrointestinal disease. The film is a true story of Gopal, a patient who was detected during one of the Endobus healthcare camps.
Through early detection and timely intervention, Gopal’s life was transformed. Today, Gopal, along with his family, stands as a testament to the power of accessible healthcare and early intervention. The film also honours the dedication of doctors and healthcare workers, acknowledging their tireless efforts to provide care in challenging environments. It rightfully refers to them as the ‘cradle of society’ who are on a mission to make lives better. The film closes with a thought – ‘If you see someone without a smile, give them one of yours.’
Prof. Dr. K Govindaraj, Chairman, Consultant General Surgeon & Consultant Medical Gastroenterologist, Dr. G. Viswanathan, Multi-Speciality Hospital, Tiruchirappalli said, “It was Wada-san’s idea to do a brand film on Endobus and I was humbled with his thought. Philanthropy has been a part of my family tradition for generations and it is not something that I usually talk about. The story of Gopal and how he is fighting cancer is very inspiring and the Seaface Films Team along with the Corporate Communications team have done a good job in bringing this story to the world”
Koji Wada, MD, Fujifilm India said, “At Fujifilm India, we are committed to delivering innovative products and solutions that embody our philosophy of ‘Value from Innovation.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. This ad film is a powerful example of how FUJIFILM India’s dedication is making a real difference in people’s lives.
“It brings to light the life-changing impact of early detection and timely intervention, highlighting the transformative story of Gopal. Through this heartfelt narrative, we hope to inspire a deeper understanding of how accessible healthcare can truly change lives thus “Giving Our World More Smiles.”
Abhi Shekhar Singh – Vertical Head, Corporate Communications & CSR – Fujifilm India voiced, “The brand film is a part of our “Stories of More Smiles” series which coincides with the launch of our Group Purpose “Giving our world more smiles” and the corporate brand campaign “More Smiles” Last year, as a brand we told stories about what we wanted to achieve for the society with examples of TB Screening & Mammo Screening. This year it was the transition from concept to reality by showcasing what we have done and how we have supported the society. Gopal’s story is one of them who got a new live because of the early detection done through endobus. Empathy has been at the core of our storytelling; hope we have been able to do that.”
Through this brand film, Fujifilm India looks to celebrate not just the critical role that early detection and accessible healthcare play in transforming lives but also the Group Purpose – ‘Giving our world more smiles.’ Fujifilm India highlights the transformative power of accessible healthcare and the profound impact of combining state-of-the-art technology with a compassionate approach, enabling early detection and life-saving treatments for thousands.
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