Tokyo: Suntory Holdings, a beverage company, has announced the formation of Suntory India Private Limited, marking a significant step towards strengthening its foothold in the rapidly expanding Indian market. The new entity, set to commence operations in July, will focus on building a robust business foundation for Suntory’s spirits, soft drinks, and health and wellness segments in India.
India, with its large population and burgeoning economy, presents a promising opportunity for growth across Suntory’s diverse portfolio. “We are delighted to unveil a new base of Suntory Holdings in India, a country with a large population and a rapidly growing economy,” said Tak Niinami, President & CEO of Suntory Holdings. “India is a remarkably attractive market and a key geopolitical player on the global stage, with strong cultural and economic ties with Africa, the Middle East, and Asia. Together with our spirits business, Suntory Global Spirits, we will enhance our presence as a multifaceted beverage company in this vital market by supporting our soft drinks and health & wellness businesses to build foundations in India through investments and partnerships.”
The establishment of Suntory India highlights the company’s long-term commitment to the region, aligning with its global strategy to tap into emerging markets. With a dedicated office located in DLF Cyber City, Phase II, Gurgaon, Haryana, Suntory India will be led by Managing Director Masashi Matsumura, who brings extensive experience in global market expansion.
Suntory Holdings has consistently demonstrated its vision to evolve into a multifaceted beverage company by blending its expertise in spirits with its capabilities in soft drinks and health-focused products. The move into India represents a strategic opportunity to integrate these segments, catering to the country’s dynamic and diverse consumer base.
The new entity will also serve as a hub to explore collaborative ventures and partnerships, leveraging India’s unique position as a cultural and economic bridge between Africa, the Middle East, and Asia.
With the establishment of Suntory India, Suntory Holdings is poised to unlock new growth avenues, further cementing its position as a global beverage powerhouse.
