Kolkata: Carpediem Communique Pvt. Ltd., a PR agency based in Kolkata, has undertaken a complete brand overhaul to commemorate its 15th anniversary. Established in 2009 during the global recession, the agency has navigated through significant challenges, including demonetisation and the COVID-19 pandemic, to emerge stronger than ever.
The rebranding initiative was entrusted to Hue n I, a startup design agency, in a nod to Carpediem’s own roots as a startup. The result of the collaboration is a vibrant new logo featuring a winking bulb with a smile, symbolising innovation and optimism. Central to the redesign is the standout ‘R’ in Carpediem, representing the three themes that define the agency’s ethos: Reflection, Reignite, Recreate.
In addition to its refreshed identity, Carpediem has expanded its service offerings. It now boasts a comprehensive in-house digital wing and an in-house production team for TVCs and jingles, complementing its core strengths in media relations, perception building, crisis management, portfolio management, CSR campaigns, and reputation management.
Dolon Dasbhaumik, Managing Director of Carpediem Communique Pvt. Ltd., shared, “We think we have created a niche for ourselves in the market. Anyone who is looking for good wholesome PR and Brand services in this part of the country often looks for us, knowing we can innovate, invigorate, and disrupt—all the while with a smile.”
Founded by Arindam Basu, a former journalist with over 15 years of experience, and Dolon Dasbhaumik, a seasoned PR expert with a decade of industry expertise, Carpediem has built a strong reputation for delivering results. Over the years, the agency has served prominent clients across Eastern India and expanded its footprint with offices in Bhubaneswar and Guwahati, seamlessly connecting to the North East region.
Arindam Basu, Creative Mentor of the agency, explained the rationale behind the refresh, “We believe in the aspirations of Tier II cities, and that is where we want to expand. We aim to fulfill their dreams of being the best in their business. As we deal with perception, reputation, and loyalty, constant reinvention is essential. The brand refresh was part of our effort to make ourselves fresher, recharged, and in-sync with the times.”
