Mumbai: EssenceMediacom has been appointed as the media agency for Warner Bros. Discovery (WBD) to lead the Australian launch of the Max streaming service, set to debut in the first half of this year.
The agency will oversee media strategy, planning, implementation, and measurement while supporting WBD’s in-house team across biddable channels. Max will offer a diverse slate of premium content, including iconic franchises from HBO, Warner Bros., Harry Potter, Discovery, the DC Universe, and Animal Planet, delivering an unparalleled entertainment experience to Australian audiences.
“When Max arrives in Australia, it will be home to some of the world’s best and most loved content,” said Sasha Mackie, WBD’s Senior Director of Marketing ANZ. “This premium value proposition needs a media agency who is up to the task of getting that message out far and wide, and we think EssenceMediacom is the agency to do that. The connection, chemistry and culture fit was evident from the outset, and their team really impressed with clear articulation of the strategy, and focus of delivery against results.”
Pippa Berlocher, CEO of EssenceMediacom Australia and New Zealand, expressed enthusiasm for the partnership, stating: “We couldn’t be more excited to partner with Warner Bros. Discovery on the launch of Max in Australia. WBD content has always been at the cutting edge of culture, and we’re looking forward to helping them break through and bring it to life locally in a uniquely Aussie way. From the first interaction of the pitch, we loved working with the WBD team and felt amazing chemistry. We can’t wait to get cracking.”
The collaboration marks another milestone for EssenceMediacom, following its recent successes, including securing Specsavers as a client and extending contracts with Uber and the Queensland Government.
