New Delhi: India TV, a CTV-focused Hindi news channel, has unveiled an exclusive 24×7 pop-up channel dedicated to Maha Kumbh 2025, offering a comprehensive viewing experience for its Connected TV (CTV) users. This channel will showcase over 1,000 hours of captivating content, bringing the grandeur and spiritual essence of Maha Kumbh Mela directly into viewers’ homes.
The channel will provide an immersive, 360-degree view of the event, covering rituals, cultural activities, and spiritual traditions with breathtaking visuals and detailed reporting. It marks India TV’s third pop-up channel on CTV, following successful ventures for the Olympic Games 2024 and ICC Men’s Cricket World Cup 2023.
Ritu Dhawan, Managing Director of India TV, shared her enthusiasm: “India TV is committed to prioritizing audience preferences, and delivering CTV-firsts is a testament to this commitment. Maha Kumbh 2025 is one of the world’s biggest spiritual and cultural events, and India TV brings this exclusive viewership experience to our viewers on CTV. It’s our way of making sure every viewer can witness and connect with the celebrations, rituals, and spiritual energy of the event at home.”
The Maha Kumbh 2025 channel will offer not only coverage of religious rituals but also in-depth stories, cultural insights, and expert reporting. India TV’s initiative ensures that viewers can experience the world’s largest gathering with uninterrupted, high-quality content, reaffirming its leadership in innovative and engaging CTV-first programming.
