Mumbai: NARS Cosmetics, the global beauty brand founded by renowned makeup artist and photographer François Nars, is officially expanding its retail presence in India through a strategic partnership with Nykaa, a beauty and lifestyle destination. Starting January 10th, 2025, NARS products will be available both online and in select Nykaa stores, making the brand more accessible to Indian consumers and offering them the chance to experience NARS’ luxurious and innovative product range.
This collaboration marks a significant milestone for NARS in India, expanding its reach through Nykaa’s expansive omnichannel platform. By partnering with India’s largest beauty retailer, NARS aims to cater to the increasing demand for premium and high-performance beauty products in the country.
Known for its bold formulas and cutting-edge artistry, NARS is celebrated for its cult-classic products like the Light Reflecting™ Foundation, Orgasm Blush, Natural Radiant Longwear Foundation, and Radiant Creamy Concealer. These bestselling items will now be available to Indian consumers through Nykaa, bringing the world-renowned brand to a broader audience.
Sanjay Sharma, India Country Head, Shiseido Group, shared, “Partnering with Nykaa marks a significant milestone for NARS in India as we continue to expand our reach and strengthen our presence in this dynamic market. This collaboration aligns with our vision of creating meaningful touchpoints for consumers, ensuring greater accessibility to our products and allowing them to discover, experience, and embrace NARS’ artistry-driven approach to beauty. NARS has always been about empowering individuals to express themselves through artistry, and we believe this partnership will inspire and connect with an even broader audience of beauty enthusiasts across India.”
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, commented, “At Nykaa, we are committed to bringing the finest beauty brands that resonate with our consumers’ desires for innovation and excellence. NARS, known for its bold artistry and timeless products, is a brand we’ve long admired. We’re thrilled to introduce NARS to our platform, confident that it will inspire consumers to embrace their unique beauty and push the boundaries of self-expression.”
With this launch, NARS continues to deliver its innovative beauty solutions to the fast-evolving Indian market, offering Indian consumers the opportunity to explore the brand’s artistry, excellence, and bold, rule-breaking approach to beauty like never before.
