Mumbai: Vi, a telecom operator, is offering its customers the unique opportunity to witness the grand spectacle of the Maha Kumbh Mela, held every 12 years, through live-streaming coverage powered by Shemaroo. From January 13 to February 26, 2025, Vi users can watch live coverage of the sacred event, including Shahi Snans, Akhara processions, and the Ganga Aarti, directly from Triveni Sangam, Prayagraj. The live-stream is available on the Vi Movies & TV App or the Vi App, making it easier for devotees to participate in this momentous occasion from the comfort of their homes.
The Maha Kumbh Mela, one of the largest spiritual gatherings in the world, spans 156 km and is expected to draw around 40 crore pilgrims this year. The event features important rituals such as the Shahi Snans, where devotees take a holy dip in the sacred waters, and several religious ceremonies that symbolize unity and spiritual renewal.
Vi is committed to ensuring that this spiritual phenomenon is accessible to everyone. Vi customers can experience live events on significant dates like Makar Sankranti (January 14), Mauni Amavasya (January 29), and Maha Shivratri (February 26). The live-stream will include unique content such as cultural performances, devotional songs, and exclusive interviews with saints and spiritual leaders. Users will also have access to stories of Kalpvasis and touching personal experiences from first-time visitors to the Kumbh Mela.
In addition to the live coverage, Vi’s commitment to providing an exceptional user experience is supported by its enhanced 4G network across India. With the addition of 46,000 new sites and the enhanced capacity of over 58,000 existing sites, Vi is ensuring that users across the country can enjoy superior connectivity. According to Opensignal’s November 2024 report, Vi’s 4G network leads in several key categories, including 4G live video experience, download and upload speeds, and gaming performance.
Devotees can easily access the live stream on the Vi Movies & TV App or Vi App under the Vi Movies & TV Tab. With Vi’s technology and network improvements, users can now engage with the Maha Kumbh Mela’s sacred events anytime, anywhere, ensuring a truly immersive and accessible spiritual experience.
