Mumbai: Godrej Locks and Systems, an innovative security and home improvement solution, has announced its collaboration with Mumbai-based digital solutions agency OktoBuzz. This partnership aims to enhance Godrej’s e-commerce performance and LinkedIn presence through strategic marketing initiatives, including performance-driven campaigns, digital media buying, and robust social media strategies.
The collaboration will focus on strengthening Godrej’s positioning as a pioneer in the security industry and as a trusted partner for home improvement professionals such as architects and interior designers. OktoBuzz will manage social media campaigns, performance marketing, and online engagement to bolster Godrej’s visibility and community-building efforts.
Godrej Locks and Systems, a unit of Godrej & Boyce, has been at the forefront of locking solutions since its inception in 1897. With a portfolio that includes the iconic Nav-Tal locks, advanced digital and biometric systems, and 41 patents to its name, the company continues to set industry benchmarks. Its products, spanning security solutions, architectural hardware, and kitchen fittings, blend functionality, durability, and elegance, catering to modern homes and workspaces in 32 countries.
Speaking on the partnership, Shyam Motwani, Executive Vice President & Business Head (Locking Solutions and Systems Division), Godrej Locks and Systems, shared, “Driven by a commitment to innovation and building lasting relationships, Godrej is excited to collaborate with OktoBuzz to enhance our digital presence on LinkedIn. As a legacy brand with a global reach, we aim to showcase our design versatility and smart home solutions while deepening audience engagement. This partnership will do more than increase visibility; it will reinforce the trust and quality that define Godrej. By leveraging the power of social media, we seek to connect meaningfully with our customers and establish Godrej as the preferred choice for security solutions. With OktoBuzz’s expertise, we are confident in achieving these goals and advancing our vision.”
OktoBuzz secured the mandate through a multi-agency pitch that aligned with Godrej’s vision of innovation and adaptability. Highlighting Godrej’s legacy and forward-thinking approach, OktoBuzz will leverage LinkedIn for professional engagement while employing tailored strategies to amplify e-commerce performance and connect directly with consumers.
Hemal Majithia, CEO & Founder of OktoBuzz, stated, “Winning the mandate for Godrej Locks and Systems is a significant milestone for us, especially as the Home Improvement and Security industry in India is expected to grow at a CAGR of 6.5% over the next few years. This presents a tremendous opportunity for a legacy brand like Godrej to shape the future of smart security solutions. With over 1.5 lakh architects and interior designers forming a vital community in this space, our role is to engage them strategically, highlighting Godrej’s innovative and reliable solutions. Beyond the B2B focus, we are leveraging platforms like LinkedIn to build brand visibility and thought leadership while engaging diverse audience segments. At the same time, we are utilizing quick commerce and tailored digital strategies to amplify eCommerce performance from a B2C perspective. By combining the brand’s rich legacy with innovative approaches, we aim to solidify Godrej’s position as a leader in this booming sector while fostering deeper connections with its diverse audiences.”
Adding to this, Rohan Nair, President (Business and Strategy) at OktoBuzz, remarked, “Advanced technology and a wide variety of offerings require great storytelling to connect with today’s young and discerning audience. Our focus is on crafting compelling narratives that not only captivate but also position Godrej as the credible and preferred choice for security solutions. Our multi-platform approach ensures that Godrej’s innovation remains at the forefront, creating a strong brand presence that resonates with both industry leaders and modern consumers.”
