Mumbai: Guess? Inc., which operates the Guess brand in India under its subsidiary, Guess? India will launch Guess Jeans. This is a California-based denim lifestyle brand, in the country. The launch is being done through a strategic long-term franchise partnership with Tata Group’s multi-category e-commerce platform, Tata CLiQ (Tata UniStore Limited).
As part of this partnership, Tata CLiQ will be the official retailer for Guess Jeans in India, expanding their retail presence through brick-and-mortar stores along with digital storefronts, thus building an omnichannel presence for the brand.
Nicolai Marciano, Chief New Business Development Officer at Guess Inc., conceived and launched the brand Guess Jeans. Known for its quality, style, and commitment to sustainability, Guess Jeans is poised to captivate the discerning Indian consumer. The brand’s partnership with Tata CLiQ ensures a seamless shopping experience, enabling fashion-forward individuals to access the latest collections.
The partnership between Guess Jeans and Tata CLiQ aims to expand distribution channels, supporting Guess Jeans’ strategy to roll out its network of stores nationwide. This expansion marks a significant milestone, not just for Guess Jeans but also for the Guess? Inc business.
Marciano said, “As the next step in our global growth initiative for Guess Jeans, we expect a rapidly expanding and prosperous partnership with Tata CLiQ, which is part of the Tata Group in India. Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership. Guess Jeans will complement and create significant incremental growth in India for the Guess? Inc portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy. We are confident that the reimagined Guess Jeans brand, accompanied by our innovative Guess AirwashTM technology, has long-term potential within the Indian market.”
Gopal Asthana, CEO, Tata CLiQ, said, “At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are thrilled to be the preferred partner of Guess Jeans for their India launch. With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, at Tata CLiQ, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country.”
Founded in the casual ease that it says is at the heart of the Californian lifestyle, Guess Jeans said that it looks to refine wardrobe classics central to the brands heritage, focussing on seasonless core styles from outerwear and knitwear to denim. The brand offers denim styles for both men and women. From classic straight-leg jeans to contemporary skinny fits, each piece embodies the brand’s signature blend of timeless appeal and modern edge.
