Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has once again asserted its dominance in the digital marketing space by securing the coveted title of ‘Best Digital Agency of the Year’ (Gold) at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards. This marks the 12th time the agency has clinched this prestigious honor, reinforcing its legacy as a trailblazer in digital innovation and excellence.
The agency’s stellar performance was further highlighted by an impressive haul of 22 awards, including 10 Gold, 7 Silver, and 5 Bronze across various categories. These accolades underscore Interactive Avenues’ expertise in delivering transformative digital marketing solutions for some of India’s most iconic brands, including ITC, Amazon Prime Video, Kenvue, Mahindra Rise, The Oberoi Group, and Sony India, among others.
Commenting on this remarkable achievement, Shantanu Sirohi, COO, Interactive Avenues, said, “We are thrilled to be honoured with this award by IAMAI for the 12th time – the win cements our agency’s legacy of innovation, excellence, and client-centricity. We dedicate this achievement to our stellar teams, clients, and partners, who collectively pushed the boundaries of digital marketing to make this brilliant victory possible.”
The awards were presented during the India Digital Summit in New Delhi, where IAMAI celebrated outstanding achievements in digital innovation through the India Digital Awards (IDA). Established in 2009, IDA is one of the most esteemed recognitions in the digital domain, celebrating organizations that have demonstrated exemplary results using digital as a medium.
Interactive Avenues continues to set benchmarks as India’s leading full-service digital marketing company, offering a comprehensive suite of services including e-commerce, content, social and influencer marketing, SEO, tech development, data strategy, and full-funnel analytics. Operating from offices in Mumbai, Gurugram, Bengaluru, Chennai, and Kolkata, the agency remains committed to driving transformative digital solutions and fostering impactful brand growth.
