Mumbai: ManipalCigna Health Insurance has unveiled the second phase of its highly successful Sada Secure Raho campaign, now expanded to include a hyperlocal radio initiative. Spanning 63 cities across 21 states, this month-long campaign aims to raise awareness about the importance of health insurance and promote ManipalCigna’s latest offering, ‘Sarvah’, which is tailored to meet the health insurance needs of individuals across India.
Running from January 20, 2025, to February 21, 2025, the campaign features collaborations with prominent regional radio stations and broadcasts in 10 local languages including Hindi, Telugu, Assamese, Punjabi, Kannada, Malayalam, Marathi, Oriya, Tamil, and Bengali.
Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, stated, “The Sada Secure Raho campaign is envisioned to raise awareness about health insurance while promoting our latest offering ManipalCigna ‘Sarvah.’ While phase one was digital-focused, in the second phase, we went with radio as our medium due to its reach and resonance in our target markets, especially in tier 3 and 4 cities.”
The radio campaign introduces three engaging spots showcasing the innovative benefits of the Sarvah product, including:
- ‘Infinite Cover’ – Anant Benefit, which provides unlimited coverage for hospitalization due to major illnesses like heart disease, cancer, stroke, and major organ/bone marrow transplants.
- Zero Waiting Period, offering Day 1 coverage for listed pre-existing conditions.
With over 45,000 radio spots scheduled and totaling 10 lakh seconds of air time, the campaign ensures that the health insurance message resonates deeply with audiences across Bharat.
For more information about the Sarvah product, including terms and conditions, visit the official website: ManipalCigna Health Insurance.
